Dr. Shanshan Lou, assistant professor of advertising in Appalachian State University's Department of Communication, has been selected as the Scripps Howard Foundation Visiting Professor in Media Ad Sales Program 2017-18 grant recipient.
Lou will serve as this year’s visiting professor in media ad sales and will have the opportunity to study for two weeks this summer at Scripps Corporate Headquarters in Cincinnati. She will focus her work on advertising sales that support social media and/or digital marketing. Lou will return to campus with updated skills and knowledge to share with her students this fall. The second phase of the program funds the travel of a Scripps Corporate representative to Appalachian for a three- to five-day visit.
The grant provides $3,000 for the visiting professor’s travel, housing and other expenses for the two-week media outlet visit and $1,000 for expenses related to the representative’s campus visit. The Association for Education in Journalism (AEJMC) administers the program for the foundation, selecting a panel of judges to evaluate applications from members based on the value/need of the program for the applicant, impact of the visit on the applicant’s home campus, strength of ideas for the professional’s visit and the overall quality of the application.
Lou received her Ph.D. from Ohio University, and her research interests center on cross-cultural advertising and the effects of new media technologies on audiences’ attitudes and behaviors. She was awarded the 2014 NATPE’s faculty fellowship and was selected to attend 2013 Time Warner College Professors Thought Leadership Seminar.
About the Scripps Howard Foundation and AEJMC
The Scripps Howard Foundation is the corporate philanthropy of The E.W. Scripps Company, a news and information company with 33 television stations and 34 radio stations operating throughout the United States. AEJMC is a nonprofit, educational association of journalism and mass communication educators, students and media professionals; it was founded 104 years ago in Chicago, by a group of 23 journalism educators and practitioners. For more information, contact Lillian Coleman, AEJMC project manager, aejmcnews@aol.com.
About the Department of Communication
One of seven departments housed in the College of Fine and Applied Arts, the Department of Communication at Appalachian State University focuses on preparing students to succeed in the varied fields within the communication industry. The department offers five majors – advertising, communication studies, electronic media/broadcasting, journalism and public relations – and a minor in communication studies. Graduates work in a wide range of positions in media, corporate, agency, government and nonprofit organizations.
About Appalachian State University
Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls about 18,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.
Shanshan Lou
Assistant Professor of Advertising ShanShan Lou is the 2017-18 Scripps Howard Foundation Visiting Professor in Media Ad Sales Program 2017-18 grant recipient. Photo submitted by Shanshan Lou