Communication: Advertising Online

Advertising, BS - Full-Time (Fall 2021 and forward)

Major CoursesCreditsCourse Type
COM 1200: Thinking Through Communication (core) 3 Core Course
COM 2618: Intro to Media Publishing 3 Major Course
 COM 2700: Foundations of Advertising 3 Major Course
  COM 3317: Social Media Strategies 3 Major Course
Major Courses Credits Course Type
 COM 3245: Introduction to Promtional Video 3 Major Course
 COM 3428: Advertising Research 3 Major Course
 COM 3430: Professional Ethics in Advertising 3 Major Course
 MGT 3630: Introduction to Oragnization Behavior 3 General Business Minor
OR  
SOC 3550: Sociology of Work and Organizations 3 Sociology Minor
Minor CoursesCreditsType
FIN 3010: Survey of Finance 3 General Business Minor
 CIS 2050: Information Technology in the Organization 3 General Business Minor
Major CoursesCreditsType
COM 3015: Advertising Graphics (Creative Emphasis) 3Major Course
COM  3302: Copywriting for Advertising (Creative Emphasis) 3Major Course
COM 3860: Client Development and Services (Strategic Emphasis) 3Major Course
MKT 3050: Principles of Marketing 3General Business Minor
OR  
SOC 4560: Race and Ethnicity 3Sociology Minor
Major CoursesCreditsCourse Type
COM 3544: Selected Topics (Strategic Emphasis) 3 Major Course
 OR  
 COM 3545: Selectied Topics (Creative Emphasis) 3 Major Course
 COM 3936: Consumer Insights (Strategic Emphasis) 3 Major Course
 COM 4040: International Advertising 3 Major Course
 COM 4400: Advertising Campaigns 3 Major Course
SOC 3750: Propaganda, Media and Society 3 Sociology Minor

Advertising, BS - Full-Time (Fall 2020 Cohort)

Major CoursesCreditsCourse Type 
COM 1200: Thinking Through Communication3Core Course
COM 2700: Foundation of Advertising3Major Course
COM 3305: Communication Law3Major Course
COM 2618: Introduction to Media Publishing 
OR 
COM 3545: 
Selected Topics in Advertising

3

Creative Emphasis
Major CoursesCreditsCourse Type
COM 3155: Persuasion
(Prerequisites COM 1200 and COM 2101 or COM 2105 or consent of instructor)
3Major Course
COM 3928: Communication Research Methods3Major Course
COM 3010: Media Graphics (Prerequisite COM 2618)
OR 
COM 3545: 
Selected Topics in Advertising

3

Creative Emphasis

 

Minor Course CreditsCourse Type
MGT 3630: Introduction to Organization Behavior3General Business Minor
OR  
SOC 3550: Sociology of Work and Organizations3Sociology Minor

Minor CoursesCreditsCourse Type
CIS 2050: Information Technology in the Organization3General Business Minor
FIN 3010: Survey of Finance3General Business Minor
Major CoursesCreditsCourse Type
COM 3317: Social Media Strategies3Major Course
COM 3860: Client Development and Service (Prerequisite COM 2700) 3Major Elective
COM 3302: Copywriting for Advertising (Prerequisite COM 2700)

3

Major Elective

 

Minor Course CreditsCourse Type
MKT 3050: Principles of Marketing3General Business Minor
OR  
SOC 4560: Race and Ethnicity3Sociology Minor
Major CoursesCreditsCourse Type
COM ELEC: Communication Elective3Major Elective
COM 4040: International Advertising
(Prerequisite COM 2700 or consent of instructor)
3Major Course
COM 4250: Ethical Practices in Advertising
(Prerequisite COM 2700)
3Major Course
COM 4400: Advertising Campaigns
(Prerequisites COM 2700, and either COM 3010 or COM 3302 or COM 3640 or COM 3544 or consent of instructor)
3Major Course

 

Minor CourseCreditsCourse Tpe
SOC 3750: Propoganda, Media and Society3Sociology Minor

Advertising, BS - Part-Time (Fall 2020 Cohort)

CourseCreditsCourse Type
COM 1200: Thinking Through Communication3Core Course
COM 2618: Introduction to Media Publishing 
OR 
COM 3545: 
Selected Topics in Advertising

3

Creative Emphasis
CourseCreditsCourse Type
COM 3155: Persuasion
(Prerequisites COM 1200 and COM 2101 or COM 2105 or consent of instructor)
3Major Course
COM 3010: Media Graphics (Prerequisite COM 2618)
OR 
COM 3545: 
Selected Topics in Advertising
3Creative Emphasis
CourseCreditsCourse Type
COM 2700: Foundation of Advertising3Major Course
COM 3305: Communication Law3Major Course
CourseCreditsCourse Type
COM 3928: Communication Research Methods3Major Course
COM ELEC: Communication Elective3Major Elective
CourseCreditsCourse Type
COM 3317: Social Media Strategies3Major Course
COM 3302: Copywriting for Advertising (Prerequisite COM 2700)
OR 
COM 3545: 
Selected Topics in Advertising

3

Creative Emphasis
CourseCreditsCourse Type
COM 4040: International Advertising
(Prerequisite COM 2700 or consent of instructor)
3Major Course
COM 4250: Ethical Practices in Advertising
(Prerequisite COM 2700)
3Major Course
CourseCreditsCourse Type
COM ELEC: Communication Elective3Major Elective
CourseCreditsCourse Type
COM 4400: Advertising Campaigns
(Prerequisites COM 2700 and COM 3302 or consent of instructor)
3Major Course

Minors

All students pursuing a degree in the Online Advertising program are required to declare one of the following minors.  The minors available are General Business or Sociology.  Below are courses in the the minors  which are offered online at Appalachian State University and courses which need to be completed and transferred.

 

MinorCourses Completed by TransferCourses Through AppalachianCredits
SociologySOC 1000: The Sociological Perspective (3)

6 additional credits at 1000 level or above

(Use Transfer Equivalency Course Search to search classes)
SOC 3550: Sociology of Work and Organizations (3)

SOC 3750: Propoganda, Media and Society (3)

SOC 4560: Race and Ethnicity (3)
18
General BusinessACC 2100: Principles of Accounting I (3)

ECO 2030:
Principles of Microeconomics (3)

(Use Transfer Equivalency Course Search to search classes)
CIS 2050: Information Technology in the Organization (3)

MGT 3630: Introduction to Organization Behavior (3)

MKT 3050: Principles of Marketing (3)

FIN 3010: Survey of Finance (3)
18