George Beasley Wraps Up Third Successful Kellar Radio Talent Institute
Friday, July 24th, 2009Photos by Marie Freeman, Appalachian State University
George G. Beasley, Founder, Chairman and Chief Executive Officer of Beasley Broadcast Group, Inc., Naples, Florida, wrapped up the 2009 Kellar Radio Talent Institute. He told the students of his journey in life and broadcasting and provided them with inspirational advice about succeeding in the industry.
Fifteen students completed the third Kellar Radio Talent Institute at Appalachian State University. The first and only one of its kind, the Institute is an incubator for future radio broadcasters.
The Murphy in the Morning Show from 107.5 WKZL broadcasted live from the Kellar Radio Talent Institute for the second year in a row. Appalachian’s stand-out football quarterback Armanti Edwards (center) was a guest on the show. He signed a football for the station, and it will be auctioned off for charity. The Murphy in the Morning Team are (left to right) Jack Murphy, Josh Anderson, (Armanti Edwards), Jared Pike and Appalachian alumna Katie O’Brien.
Doug Rice, president of Performance Racing Network and Appalachian alumnus, spoke to students during their visit to Charlotte. They learned about sports broadcasting from Rice at Lowes Motor Speedway, Mick Mixon at Bank of America Stadium (home of the Carolina Panthers) and Sam Smith at Time Warner Arena (home of the Charlotte Bobcats).
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The Kellar Radio Talent Institute at Appalachian State University in Boone, North Carolina, has prepared 15 more talented young broadcasters. The third year of this innovative program concluded Wednesday with words of advice and inspiration by George G. Beasley, Founder, Chairman and Chief Executive Officer of Beasley Broadcast Group, Inc., Naples, Florida.
The students were selected by an application process for the 10-day experience. The first and only one of its kind, the Kellar Radio Talent Institute is an incubator for future radio broadcasters. The students learn from industry professionals about the various aspects of the industry including on air, programming, sales, promotions/marketing, copy writing, news writing and reporting, production and even ownership.
Twenty-five industry professionals participated this year. Don Curtis, Chief Executive Officer of Curtis Media, Raleigh, kicked off this year’s institute with a motivational talk about getting in the radio industry and becoming an entrepreneur.
As part of the institute, students are required to take the RAB Radio Marketing Professional Sales Training certification course, taught by industry professionals. All 15 students passed the RAB exam and received RAB certification.
Two popular morning shows broadcasted live from the Institute — Murphy in the Morning from 107.5 WKZL and Program Director/News Director Brian Freeman of News/Talk WSJS AM 600/1200, both in the Greensboro/Winston-Salem/High Point market. The show hosts also led educational sessions with the students.
Guest professional faculty throughout the 10-day institute included Doug Rice, President and Voice of Performance Racing Network; Mick Mixon, Play-by-Play Announcer for the Carolina Panthers; Sam Smith, Sports Show Host and Play-by-Play Announcer for ESPN Regional Television Network/Charlotte Bobcats Radio; Michael Thompson, Director of Corporate Communications for the Charlotte Bobcats; Bob Bolak, Vice President and Market Manager for Saga Communications, Asheville, North Carolina; Rick Jackson, Vice President and General Manager for Greater Media, Charlotte; Carly Laskey, Director of Marketing for G105-FM, Clear Channel, Raleigh; Tom Jackson, Manager of Interactive Media for Lincoln Financial Media, Charlotte; Don Anthony of Atlanta, Founder of Morning Show Bootcamp and Publisher of Morning Mouth Magazine; Arroe Collins, Production Director, Clear Channel, Charlotte; Kent Pike, Senior Account Executive for CBS Radio, Charlotte; and Bruce Wheeler, Vice President and General Manager of WKZL and WKRR, Dick Broadcasting, Greensboro/Winston-Salem/High Point.
Program Directors and Operation Managers included on the professional faculty were Randall Bliss, 93.1 The Wolf, Entercom Radio, Greensboro/Winston-Salem/High Point; Jack Daniel, 106.5 TheEnd, Clear Channel, Charlotte; Chase Murphy of B93.7 and WSPA-FM, Entercom, Greenville/Spartanburg, South Carolina; John Reynolds, KISS 95.1 FM and K104.7 FM, CBS Radio, Charlotte; Neal Sharpe of WLNK and The Link Radio Network, Greater Media, Charlotte; and Randi West of G105 FM, Clear Channel, Raleigh. Graduates of the program continue to be hired by top broadcasting companies including CBS, Cumulus, Clear Channel, Entercom, Beasley Broadcasting, Capitol and others.
The professional faculty had many positive comments about the program.
“The curriculum of the Kellar Institute - with great leadership and vision provided by Dan Vallie - and the incredible energy of these well-prepared students is a true pleasure to behold,” said Rick Jackson. “I loved participating and found the experience very enriching.”
“It’s important for the industry to see that these students are trained at a much higher level than any I’ve ever seen,” said Jack Daniel.
“Wow…Every university with a communications/broadcasting major should be doing this - you have an impressive school and department,” stated Bob Bolak. “Hiring your students will be an honor!”
“Once again I found your students engaging and interested in all things radio, that’s such a rush,” described Doug Rice.
“I don’t know who the next great broadcaster will be…let’s just say I won’t be shocked when they say they came from The Kellar Radio Talent Institute,” said Arroe Collins.
The entire program is held on the Appalachian State University campus except for one day when all the students visited Lowe’s Motor Speedway; Bank of American Stadium, home of the Carolina Panthers; and Time Warner Arena, home of the Charlotte Bobcats.
Another unique aspect of the Kellar Radio Talent Institute is that each student who successfully completed the program now has the opportunity, anytime in the next 10 years, to apply to Appalachian State and the Kellar Radio Talent Institute for $50,000 in seed money for investment in radio broadcast ownership. This opportunity was created by a $500,000 gift from the Kellar Family Foundation to Appalachian’s Department of Communication.
The participating students also had rave reviews for the Institute.
Kellar student Gillian Brooke Medford described the Institute as “one of the coolest things I have ever done! The professionals I met and the advice they gave was a once in a lifetime experience.”
“The Kellar Radio Talent Institute was one of the best overall experiences of my life,” said Joseph Shook. “The men and women we had the privilege of meeting were worth their weight in gold.”
The director of the institute is one of the industry’s top consultants, Dan “Vallie” Hill of Vallie Richards Donovan Consulting. Dan is a 39-year broadcast veteran who created the Kellar Radio Talent Institute.
To participate or contribute to the Kellar Radio Talent Institute, contact Dan “Vallie” Hill at 828-262-3919/828-262-7621 or via email at valliedan@aol.com. To learn more about the Kellar Radio Talent Institute or the Department of Communication at Appalachian State University visit www.asucom.appstate.edu.



