APPALACHIAN RECEIVES COMMITMENT TO START NATION’S FIRST FARM SYSTEM FOR RADIO BROADCASTERS
Thursday, June 29th, 2006Appalachian State University’s Department of Communication has received a $500,000 commitment from The Kellar Family Foundation in Alexandria, Va., to create the Kellar Radio Farm System Institute.
The program is being established as a farm system for radio broadcasters and will be directed by one of the radio industry’s top consultants, Dan “Vallie” Hill. For many years, broadcast industry members have discussed the need for an organized farm system for radio. Now, for the first time, the broadcast industry will have this innovative concept of a system that delivers talented, enthusiastic young adults qualified to excel in radio stations and broadcast groups across America.
“There is a need to bring fresh talent into the industry at every level, to contribute to make the industry even more dynamic, and there are plenty of people in the industry that want to help young people enter the industry and be successful,†said Art Kellar, president of the Foundation. “The Foundation is interested in helping young people, primarily the underprivileged, and wants to give them the opportunity to develop.â€
The Kellar Radio Farm System Institute is a 10-day summer program, set to start in the summer of 2007, designed to attract, train and create opportunity for talented students that have a passion for the broadcast industry and ownership. Those attending will be juniors and seniors with a communication major or minor.
The program will prepare students to excel in entry-level positions upon their graduation and to better insure they get a start in and have a successful career in broadcasting. The students will work through the intensive institute to gain a greater understanding of each aspect of the industry including: on air, news, writing, sales, traffic, programming, management, ownership and all other aspects of the industry.Â
Art Kellar has a long history in the radio industry. Originally from Brooklyn, N.Y., he was trying to determine what he was going to do in life. One day while listening to the Arthur Godfrey Show on the radio, Godfrey had two guests on and had each of them read a commercial.
“The first one did a good job on it, the second one was terrible,†said Kellar. “I thought ‘I can do better than that.’â€
He went to a broadcasting school in Chicago and from there started his first job in 1947 at a radio station in Ronceverte, W.V.
“I got off the train and walked the two blocks to the [radio] station, and when I walked inside my very first thought was ‘I’ve got to own one of these,’†he said.
He did, just eight years later, while working as sales manager for WPIK in Alexandria, Va., when he bought WEEL in Alexandria. He eventually sold that station to the LBJ family in 1972 but not before he had bought his first FM station in 1968, WEZR in Manassas, Va. That station was the beginning of EZ Communications. The company grew with purchases next in Richmond, Va., then Charlotte, N.C., New Orleans, La., and Pittsburgh, Pa. Eventually Kellar owned stations across the country from Philadelphia to Seattle.
“Broadcasters at the highest level understand the importance of bringing new talent into the industry, even so, we have never developed an organized and systemized farm system until now,†stated Hill, who now serves as general manager for WASU, Appalachian’s radio station. “I am excited that Appalachian State has embraced this innovative concept and is teaming with the industry to find, train, coach and develop fresh young talent in every area of broadcasting. I expect other leading broadcasters will want to support this innovative radio farm system as well.â€Â
Located in Boone, NC, Appalachian State University enrolls more than 14,000 students, offers 91 undergraduate and 81 graduate majors and is a member institution of the University of North Carolina System. The Department of Communication serves more than 800 students and is the second largest major on campus.Â
For more information about Appalachian, visit www.appstate.edu. For more information about the Kellar Farm System Institute, contact Dr. Glenda Treadaway, communication chair, at (828) 262-2221 or treadwaygj@appstate.edu.